Top Tips For Successful Video Marketing In The UK

We at Hotels.tv have been creating and distributing videos for our hotel partners for many years. So we thought we should bring some of our top successful video marketing tips together to share with you. Here are Hotels.tv’s Top Tips For Successful Video Marketing In The UK;

Hotels.tv Video Marketing

We are continually updating this list as video marketing technolgies and techniques change..

  • Create a YouTube Channel and brand it with your company’s design work.
  • Get a professional to write the script.
  • Get a professional to take any photographs for an image slide.
  • Use a presenter – it’s much more engaging. Use other video sites such as Dailymotion, MetaCafe, and Google Video, in addition to YouTube.
  • Add your video to your Google Places listing.
  • Review your videos periodically.
  • Produce new videos periodically.
  • Reply to comments left by viewers to video.
  • Embed your video onto your own website.
  • Show you or your company’s personality in your video.

  • Present your expertise in your videos.
  • Use foreign language subtitles on your video to reach markets abroad.
  • Redub your videos in another language to reach markets abroad.
  • Keep your video short – people get bored quickly.
  • Inspire people in your videos.
  • Motivate people in your videos.
  • Always end with a call to action – coupon codes, offers, or simply a link to your website.
  • Ensure all videos have a link back to your website/product.
  • Run competitions to encourage others to create videos about your company or its products.

  • Buy YouTube channels with other popular and relevant videos which you can link to your website.
  • Hire a professional production team.
  • Check out past video work of video production companies.
  • Choose a video production company with experience in your industry.
  • Agree before production what it is you want from this video.
  • Don’t let the production company make your video look too arty and not focussed enough.
  • Use a presenter with knowledge of your company’s industry – they need to sound like they understand what they are talking about.
  • Video a customer testimonial.
  • Get legal advice on video production agreements for expensive shoots.

  • Ensure you have future publishing rights to the video on your own site.
  • Use HD video.
  • Consider image videos as a first and cheap step into video marketing .
  • Consider using your webcam or phone camera as a cheap option to get started filming.
  • Use the correct and most accurate metadata for your videos.
  • Use YouTube Insight (it’s free) to get analytics on what works and what doesn’t.
  • Distribute videos on twitter and Facebook.
  • Check to see if there are videos of your business already on YouTube that have been uploaded by customers.
  • Show videos of examples of your work.
  • Show what you do, how you do it, and when you do it.
  • Look at what your competitors are already doing and copy what works.

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